Tue 24 Jun, 2008
Tonight you can catch the 2008 BET Awards from the Shrine Auditorium, airing live at 8PM ET on BET. While the BET (NYSE:VIA) is calling this awards show “the hottest ticket on television” there has been virtually no buzz until today. This begs the question, has this event been marketed effectively? Or am I just that detached from BET?
Truth be told, I haven’t tuned in to anything BET related in years, so the answer could be the latter. However, I do make efforts to keep my finger on the pulse of music news (so I can deliver the important bits to you dear readers) and the BET Awards just sort of snuck up on me. Oh well…
The show does sound promising with performances by Rihanna, Marvin Sapp, Kanye West, and Alicia Keys, a lifetime achievement award for Al Green, the Humanitarian Award for Quincy Jones and a litany of stars to present the awards.
Music award categories and nominees after the jump…